Although the history of wine is older, it is thought that the beginning of the wine culture was at the time of the Hittites. How about going on a short tour to Anatolia and then accompanying the history of wine culture all over the world?
Historians point to Central Anatolia as the homeland of wine culture. Hittites, who lived in Central Anatolia around 3000 BC were good at wine making due to their characteristics and sweetness of the grapes and the richness and abundance of vineyards. While some of the vessels discovered during excavations belonging to the BC 17th and 18th centuries are thought to have been used for wine drinking or storage, artifacts preserved in the Ankara Hittite Museum confirm this. At that time, the wines of Chios, Kos, Lesbos, Thessaly, Caria, Phrygia and Thrace Regions became famous. Today, Turkish cities like Ankara, Izmir, Nigde, Nevsehir, Tokat, Gaziantep, Manisa, Elazig, Canakkale, Tekirdag, Urgup, Kilis, Şarköy and Bozcaada are known for their quality wines.
The Turks, who migrated from Central Asia to all over the world, brought the art of winemaking to their destinations. It has been accepted by ancient historians that Dionysus and vintage ceromonies also came to Greece from Anatolia. Romans adapted Dionysos to their own culture as Bacchus. Have you ever heard that wine is called "wiyana" in the Hittite language and that the name of the wine is from this root in all Latin languages?
The Bordeaux region is known as the top wine region, but today there are many other country wines that can compete with French wines. In fact, until before 1976, wines other than French wine were described as poor quality, simple wines. No one thought that this would change either until the 1976 Paris Wine Tasting event in Paris. An English man Steven Spurrier was a French wine lover, and organized this event to market his own little wine shop in Paris.
Meanwhile, his primary goal is to promote his shop and his own name by glorifying French wines at the event. Surprisingly, American wines compared with French wines won the blind tasting. This event, which inadvertently led to the collapse of the world wine hegemony of the French and the entry of non-French wines into the global market, is considered a turning point for "new world wines". Chile, Australia, Argentina, Japan, New Zealand and even South African winemakers are encouraged and open their doors to the world after this day. America has become the world's third largest wine exporter.
Architecture of the Senses: Touch, Smell, Feel!
The exhibition "How Wine Became Modern 1976 To Now" held in 2010 at the San Francisco Museum of Modern Art sheds light on this historical development. Historical artifacts from all over the world, different design objects, examples of wine culture in the popular media, label design, glassware design and even the winery architectures and workshops were offered together.
One of the most interesting parts of the exhibition, "Smell Wall," gave the participants a striking experience. The presence of wineries designed with modern architecture around the world in the exhibition reveals the future of the sector. For detailed information about the exhibition, click here.
Diller Scofidio ve Renfro How Wine Became Modern: Design + Wine 1976 to Now. San Francisco Museum of Modern Art (SFMOMA) | 2010-2011. Photographs by Matthew Millman and Alexander Verhave
Would you like to see such exhibitions in the future? How do you see the future of wine culture? Do not forget to write in the comment. See you in the next article.
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